Boomy/ADA Deal Heralds A New Era For Music

Boomy, a trailblazer in AI-generative music, has inked a global distribution deal with ADA Worldwide, Warner Music Group’s independent arm for distribution and label services.

This deal could signal changing tides in the music industry, democratizing song creation and amplifying voices in the digital space. It also lays groundwork for how the music industry deals with emerging AI-generated music.

Boomy allows artists of all levels to craft and share original compositions without the conventional barriers — like costly instruments or studio time — that have historically gated the music-making community.

Some of the first artists to benefit from this new partnership include Denver-based rapper and sound engineer Jelie, Boston producer/beat-maker Lightfoot, German harpist and AI music progenitor Katirha, and New York City-based rapper Paperboy Prince, among others. Interestingly enough, these artists have started amassing fans with their generative AI-powered music. For instance, Paperboy Prince has over 50,000 Instagram followers.

The collaboration promises an expanded stage for these selected artists, whose work will be paraded across a constellation of major platforms such as Spotify, Apple Music, and TikTok, thanks to distribution from ADA. This deal is seen as an endorsement of Boomy’s model from a legacy music industry player.

The deal illuminates the changing landscape of music production, where the convergence of AI and human creativity is starting to create a new artistic lexicon.

As Boomy co-founders, Alex Mitchell and Matthew Santorelli, assert, this collaboration transcends mere distribution.

“This partnership will lead to incredible opportunities for Boomy artists to reach new audiences and help amplify how they make and share their music,” they said in a statement.

In recent months, the world of music production has been abuzz with debates ignited by generative AI-produced tracks, particularly after the release of “Heart on My Sleeve,” a song that went viral on social media.

The track included AI-generated vocals eerily reminiscent of Canadian icons Drake and The Weeknd, and caused quite the stir, leading many listeners to mistakenly believe it was a genuine collaboration between the two superstars.

Amidst a landscape where record labels have traditionally approached the use of such technology with skepticism and caution, a notable shift seems to be occurring. This deal signals a pivot towards a more open embrace of generative AI’s potential, marking a potential sea change in the industry’s engagement with music’s AI frontier.

Spotify’s CEO Daniel Ek has confirmed that the streaming service is embracing the wave of generative AI-produced music and has no plans to ban such content from the platform.